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Southern Cult is a design studio specializing in brand and identity design, art direction, creative direction, graphic design, & more. With roots in the Deep South, Southern Cult has over a decade of award-winning experience in corporate identity, non-profit identity, and public sector brand design. Art and design are powerful tools for change, and pursuing social progress through design is a core part of Southern Cult’s ethos.

If you like what you see, contact us. 




founder/owner:
@tylertadlock
Mark

logo/identity design:

PROJECT:
JTRAN Rebrand
CLIENT: 
City of Jackson Department of Transportation, JTRAN
SOLUTION:
logotype/identity design & fleet design

 

bus pass concept



fleet design





colorways and pattern system exploration
PROJECT:
Winterville Mounds Museum
CLIENT:
MS Department of Archives & History
SOLUTION:
logo/identity design & print design






Winterville Sounds is a creative exercise in hypothetical gift shop collateral. This example explores the idea that there exists an audio cassette tape series containting narration about the museum, helpful facts about the site, as well as audio samples from early instrumental music, such as from early musical instruments and songs from Native American, African American, and Euro-American traditions.

Although no such item exists, this example is meant to envision new ways we can apply a body of imagery created for the museum’s identity with everyday items that become part of its new timeless persona.


PROJECT:
Museum Trail
CLIENT:
Carbon Office, Museum Trail
SOLUTION:
logo & environmental identity design
PROJECT:
Fertile Ground Project
CLIENT:
Fertile Ground, City of Jackson
SOLUTION:
logo/identity design, print & social media design

















The FG “bud” logo mark

symbolism: 

fertility
spring
new beginnings
greens
hops
flowering




The Galloway Mural

The mural at Galloway, the largest of its kind in Jackson, MS was inspired by the student’s favorite fruits and veggies from an engagement exercise held during the Back to School night hosted by the PTA. The mural is titled “This is Fertile Ground” and outlines the opportunity that JPS schools have to incorporate farm to school practices into the school system. The mural demonstrates the process of food from the ground to the harvest to the plate.
















2020 Fertile Ground Expo










Fertile Ground film: title design / original score
winner 2021 Southeastern Emmy Award