Southern Cult is a design studio specializing in brand and identity design, art direction, creative direction, graphic design, & more. With roots in the Deep South, Southern Cult has over a decade of award-winning experience in corporate identity, non-profit identity, and public sector brand design. Art and design are powerful tools for change, and pursuing social progress through design is a core part of Southern Cult’s ethos.

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Winterville Mounds Museum
MS Department of Archives & History
logo/identity design & print design

Winterville Sounds is a creative exercise in hypothetical gift shop collateral. This example explores the idea that there exists an audio cassette tape series containting narration about the museum, helpful facts about the site, as well as audio samples from early instrumental music, such as from early musical instruments and songs from Native American, African American, and Euro-American traditions.

Although no such item exists, this example is meant to envision new ways we can apply a body of imagery created for the museum’s identity with everyday items that become part of its new timeless persona.