PROJECT:
JTRAN Rebrand
JTRAN Rebrand
CLIENT:
City of Jackson Department of Transportation, JTRAN
City of Jackson Department of Transportation, JTRAN
SOLUTION:
logotype/identity design & fleet design
logotype/identity design & fleet design
![](https://freight.cargo.site/t/original/i/0afaceb1637efa30b841bf5f42f77cea2b847cca7b46050ae6a5f5b2149f0927/IG-1.png)
![](https://freight.cargo.site/t/original/i/9a183423d1855262a579ff3b286548bca078989e1e10d87c629e5853b32edb91/JTRAN-1.jpg)
![](https://freight.cargo.site/t/original/i/fe4b2ea39b4ea2eb219eeacdeab33faf99572664d7dee0975266d6bc0ae415f0/JTRAN-bus.jpg)
![](https://freight.cargo.site/t/original/i/19480e9ceaf41d8d943d695c9fb7d8433fba87f8b659c65aa7774a920f4abc90/jtran-1.jpg)
![](https://freight.cargo.site/t/original/i/eafc7f818b241b2391051aa3b50835b0a731c40c117bfb2e48ac643eeb7cc16e/IG-16.png)
![](https://freight.cargo.site/t/original/i/86077f22f4aad12b33425c17867f08d0d47cb997133715cac6094751305ee582/IG-12.png)
![](https://freight.cargo.site/t/original/i/0afaceb1637efa30b841bf5f42f77cea2b847cca7b46050ae6a5f5b2149f0927/IG-1.png)
![](https://freight.cargo.site/t/original/i/422ce110eb585b9dca6d5567d5743366001b21a42dd1c0bb2bc821c7afb9cb89/IG-14.png)
![](https://freight.cargo.site/t/original/i/15459a8ea6a5776fdb6067de90bc8ce8e4be63c84dd2911d2b5b7d59a01b6ef4/IG-15.png)
lightrail & bus pass concepts
![](https://freight.cargo.site/t/original/i/0774477aac314a11c5b5fb91ac344c9592f5d997a57714f73e551d2c68ade4e3/Jtran-lightrail.jpg)
![](https://freight.cargo.site/t/original/i/053c97ac459041f3bc0161fd384de0ac396dd75d33993982ac00996c91935ef5/BUSINESS_CARD-2.jpg)
fleet design
![](https://freight.cargo.site/t/original/i/f1efe8368800df6e42e60f7fe50013f1e81a5a4e5f1b182cb584c2ca582150b3/Jtran-pres-4B.jpg)
![](https://freight.cargo.site/t/original/i/b81f9e5be6020cf8a612b2f2c55cbd3f84ebd66a761739c055a3309209cce242/Jtran-pres-4B2.jpg)
![](https://freight.cargo.site/t/original/i/f563ac46fcbfff159b26103461e130b1d2f38e125b6d2fb66c58131baa7a93b7/Jtran-pres-4B3.jpg)
colorways and pattern system exploration
![](https://freight.cargo.site/t/original/i/09b2c1c7c89956087479d2625726b9ce8c3d6cab7ee9e62964d6b9596f87dc91/Artboard-17grid.jpg)
![](https://freight.cargo.site/t/original/i/60ad700cf5cacc650baee90507db5898bbf5cdfcce96163e179b24c4f85c86b4/Artboard-17-copygrid.jpg)
![](https://freight.cargo.site/t/original/i/7f803713abc47c81cc709bc2d2313a62c5a7112f535a21e422d6319ed7ee4ac9/Artboard-17-copy-4grid.jpg)
![](https://freight.cargo.site/t/original/i/a31bd57c17d3841acccfeac99fe4bc4dc5d041788d9ab5bb53203bd7c588a81e/Artboard-17-copy-2grid.jpg)
![](https://freight.cargo.site/t/original/i/ec285227884ac405f98916c10ec74b8a4447b90c7630d40f87649f9c46630f4d/Artboard-17-copy-5grid.jpg)
![](https://freight.cargo.site/t/original/i/62d39fd1d479b2730e358da4bb407959059e22fda8835847b07134abe9cffe08/Artboard-17-copy-3grid.jpg)
![](https://freight.cargo.site/t/original/i/4ea8ba057ba94b21f8f26bf71bf4d951917f96f2194a294a5db6e06daba70787/Artboard-17-copy-6grid.jpg)