A multimedia art and design studio based in the Deep South.

ahoy@southerncult.com

PROJECT:
Fertile Ground Project
CLIENT:
Fertile Ground, City of Jackson
SOLUTION:
logo/identity design, print & social media design

















The FG “bud” logo mark

symbolism: 


fertility
spring
new beginnings
greens
hops
flowering




The Galloway Mural

The mural at Galloway, the largest of its kind in Jackson, MS was inspired by the student’s favorite fruits and veggies from an engagement exercise held during the Back to School night hosted by the PTA. The mural is titled “This is Fertile Ground” and outlines the opportunity that JPS schools have to incorporate farm to school practices into the school system. The mural demonstrates the process of food from the ground to the harvest to the plate.
















2020 Fertile Ground Expo










Fertile Ground film: title design / original score
winner 2021 Southeastern Emmy Award